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Case studies
Case Study 1
It is frequently assumed that the locations in the UK that are most appropriate to conduct studies in more elderly people are the coastal resorts such as Bournemouth and Torquay. As can be seen from the map on the left below, these areas do in fact have a high percentage of people who are over 50 years of age.
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| Areas showing higher percentage of the population aged over 50 years. |
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Areas showing higher numbers in the population aged over 50 years. |
However, the map on the right above demonstrates that the highest numbers of people aged over 50 years reside in higher concentrations across the centre of England. Clinical studies conducted in areas where there are higher numbers of potential patients have a higher probability of recruiting the required number of patients in the shortest period of time.
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| Target Zones and Key Sites |
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Catchment Areas and Journey Times |
Once the target area has been identified, BioPharma Practice then identify the micro-geography with the highest propensity for the target disorder and the characteristics of the local populations of potential sites including the number of potential patients as an input to study feasibility.
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